5 Ways Travel & Tourism Brands Are Sabotaging Their
Social Media (And How To Fix It)
A Guide for Travel & Tourism Leaders Ready to Stop Guessing & Start Growing
Are you pouring time and money into social media but still not seeing growth—or even understanding how to measure it? You’ve tried:
• posting more frequently
•experimenting with new platforms
•hiring agencies, freelancers, even managing it in-house…
yet real change feels out of reach.
You're not alone.
Travel and tourism brands often put in massive effort, but the results don’t match the investment. You’re juggling constant team turnover, wasting budget, unsure of who’s doing what, and—on top of that—your competitors’ content looks better and performs better.
Your small team doesn’t have time to stop, analyze, and figure out why. In this guide, we’ll walk through the five most common mistakes travel brands make on social media—and reveal the root cause behind them all - the lack of a connected, strategic foundation. Once you see it, you can fix it—and finally start using social media to grow.
