public relations

We're Hiring! Director of Buzz (a.k.a Director of Marketing)

Director of Buzz Job Description

Yalla Public Relations is a group of high energy superstars that are driven by the success of our clients and community. We hang our hats on providing a positive, flexible work environment while working hard, playing harder, and having FUN! Our full-scale marketing agency offers clients everything from social media and digital marketing, to traditional public relations and event production. 

Director of Buzz Job Responsibilities:

The Director of Buzz position is a client-facing, strategy-based and team management role at Yalla Public Relations. If you are not interested in leadership, this position is not for you. 

This role will consist of managing multiple client’s marketing strategies, along with management of the team members who drive that marketing strategy’s success. The person Yalla seeks has the skills needed to develop successful and creative marketing strategies, effectively manage a team of four, and professionally analyze and report strategy data to clients. This role will consist, but is not limited to the following tasks:

  • Manage a four person social media management team to drive successful results for clients

  • Delegates all work within the four person team to ensure expectations are exceeded & assumes full responsibility of implementation

  • Strategize and execute results-driven social media strategies for multiple clients

  • Develop and curate engaging content for social media platforms for multiple accounts

  • Creation and editing of written, video, and photo content for social media channels

  • Creation and management of social media content calendars for multiple clients

  • Monitor all client analytics and report results to clients

  • Assist in the production and implementation of multiple events

Buzz Coordinator Qualifications / Skills:

  • Passion for social media and proficiency with major social media platforms and social media management tools

  • Proficiency with video and photo editing tools, digital media formats, and HTML

  • Excellent social listening skills

  • Ability to understand historical, current, and future trends in the digital content and social media space

  • Strong copywriting and copy-editing skills

  • Top-notch oral and verbal communication skills

  • Impeccable time management skills with the ability to multitask

  • Detail-oriented approach with ability to work under pressure to meet deadlines

  • Extensive experience in analytic and reporting social media data

Education and Experience Requirements:

  • Bachelor’s degree in marketing or a related field preferred, but not required

  • 4-5 years experience with B2C social media marketing or content development

  • Direct experience using social media management tools (ContentCal, Hootsuite, Buffer)

  • Experience with Google Drive (Docs and Sheets)

  • Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools a plus

  • Academic and copywriting experience (Examples to be provided)

  • Email newsletter creation and management experience (Constant Contact, MailChimp)

Interested candidates, please send resume to Stephanie Woodham: Steph@YallaPR.com

Favorite Cup of Coffee in Columbus

“Coffee is a lot more than just a drink; it’s something happening. Not as in hip, but like an event, place to be, but not like a location, but like somewhere within yourself. It gives you time, but not actual hours or minutes, but a chance to be, like be yourself, and have a second cup.”

-Gertrude Stein, Selected Writings

If you know anything about the public relations industry, you know it’s fast-paced and ever-changing. A good cup of coffee is practically our best friend, and we’re lucky enough to have local coffee shops that make the best coffee around!

We’ve put together a shortlist of what local coffee fuels our team. Tell us, what’s your favorite cup of coffee in Columbus? Let us know in the comments.

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Stephanie

Yalla’s founder, Stephanie, spends her life on-the-go and is most likely grabbing her coffee from Dunkin’ Donuts.

However, lately, she has been loving Sputnik Coffee’s roast.

You can typically find Stephanie ordering her coffee with a splash of milk and sugar.

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Katie

Katie, the co-founder of Yalla, loves the classic taste of drip coffee. Her go-to coffee shop is Fountain City Coffee on Broadway. She typically orders a blend of the World drip coffee.

On days when she isn’t ordering on-site, she is making her pour-over using the coffee shop’s beans.

Katie takes her coffee with a shot of milk and agave simple syrup.

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Gabby

Gabby, Yalla’s Director of Buzz, is also a frequent customer of Fountain City Coffee!

On a typical day, Gabby is ordering their 007 blend with a splash of oat milk.

Her next destination? CoWork Columbus to get ahead on the work week!

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Camille

Our favorite Texan, Camille, is a sucker for Iron Bank Coffee Co.’s iced Monkey Business.

This latte is full of flavors such as banana, vanilla, and white chocolate.

When ordering this drink, Camille typically asks for almond milk as a substitute!

Photo provided by M & D Images

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Kate

Our newest member of the team usually works from Midtown Coffee House. Kate is very passionate about drinking iced coffee all year.

Her drink of choice? An iced vanilla latte.

However, when she doesn’t feel like splurging, she orders a medium pour over with room for cream!